00:00 Welcome back to Armchair CMOs. Took a short break after a crazy February but we are back just in time for March Madness. 00:45 The Armchair CMOs Podcast is presented by Moss Brand Management, Marketing, and Events. www.mossbrandmanagement.com
03:10 Loser of the Week: MLB New Era Hat issue
07:29 Winner of the Week: Flau'Jae x Experian NIL Deal to help families in Louisiana
15:25 March Madness is here! 16:05 NCAA Basketball Conference Tournaments
22:10 SEC gets record 14 teams in the men's field thanks in part to conference expansion and realignment
29:35 UNC sneaks in. Good to have another Blue Blood Brand in college basketball make the men's tournament?
35:42 NCAA March Madness Advertising Inventory completely sold out for men's tournament on CBS and TNT
37:26 NCAA Tournament Marketing/Advertising missing mark on trying to reach casual fans?
46:17 Women's Basketball Tournament preview / Ideas to change format?
55:30 Our picks to win it all for both the men's and women's tournaments