Mike Fletcher - Foxxtecca cars, KICKS, culture: torque & tread

FROM FOXXTECCA’S INSTAGRAM:

Foxxtecca's Torque & Tread Sneaker Lab presented by Odysee in partnership with Footlocker at Cars, Kicks & Culture 2025.

This wasn't just an art project, it was inspiration and action in motion. Detroit students got hands-on experience remixing the iconic Nike Air Force 1s using DipYourCar paint, the same technology automotive enthusiasts use to transform the colors of their cars affordably and creatively. Each pair the students made became a reflection of mobility, creativity and identity.

The charms they added to the sneakers were inspired by items in the automotive world (gas cans, formula 1 steering wheels), and the Foxxtecca brand, symbolizing how automotive design and sneaker culture share the same DNA of creativity, expression, and engineering.

Huge shout out to Don Dudley and the Foot Locker LEED Program for helping make this possible, and to Mike Fletcher & for guiding the next generation of designers.

We at Foxxtecca are unapologetic about putting design and art in front of inner-city students, because creativity is technology, and STEAM Education is more than textbooks. When you give young people the tools, they don't just paint shoes, they redefine what's possible.